Part 4: Learning Track
Learning Track 1: Food & Beverages Industry (F&B)
- Creating online store
- Setting up paid advertising campaign
- Understanding metrics; ROAS. CAC, etc.
Learning Track 2: Product
- Creating online store
- Setting up paid advertising campaign
- Understanding metrics; ROAS. CAC, etc.
Learning Track 3: Services
- Creating lead generation landing page
- Setting up paid advertising campaign
- Understanding metrics; ROAS. CAC, etc.
Paid Ads Foundation
- Learn about channel ads and their characteristics
- Understand the ad campaign manager's workflow, such as research, media planning, implementation, and so on
Digital Marketing Strategy
- Understand the target market and competitors in order to create an effective and efficient strategy
Paid Ads – Facebook Ads, Search Engine Marketing and E-dagang
- Do SEM setup, as well as create campaigns using keywords long tail and short tail and bidding strategy
- Read campaign data and SEM metrics (CTR, Impressions, etc.)
- Setting up Facebook and create campaigns
- Create a Facebook campaign optimisation plan
- Install Google App Campaign from Facebook App
- Maximize the use of e-commerce for advertising
